Artisan Jewelry
Handmade Artisan Jewelry - An Assortment of Beautiful Gems
Executive Summary By Diane Pickette
artisan handcrafted jewelry
Handmade artisan jewelry is crafted with the highest quality semi precious gemstones and findings. Artisan jewelry may also feature many variations of cultured freshwater pearls. Distinctive, exceptional, handmade jewelry may also highlight wire works and different styles of sterling silver or gold-filled chains.
Beautiful gemstones are come in all sizes, shapes and colors. The colors found in semi precious gemstones are endless. Cultured freshwater pearls also may be found in numerous shapes, sizes and colors. Cut glass or crystals may add more shape and color to a piece. Given the many shapes, colors and sizes of these wonderful semi precious gemstones, freshwater pearls, and findings, artists create the most beautiful jewelry.
Selling Artisan Jewelry Online
Executive Summary By Louise Coulson
Your potential online artisan jewelry customer is a savvy individual who can easily access a wide range of jewelry artisans’ work and compare them. She will understand that artisan jewelry is designed and made by an artisan and will be unique. Jewelry can be a very personal and emotional purchase.
Here are some other difficulties for those of us who sell our artisan jewelry online.
1. Of course, getting traffic to your site is the first hurdle for the online jewelry artisan.
2. The site should offer something of value to the visitor beyond just an advertisement.
3. It is difficult to present an accurate impression of color, size and detail when buying a piece of jewelry online.
4. The site visitor needs to trust your credibility to buy from you.
5. Payment security is a big issue for online buyers.
6. The buyer will want to see your guarantee, returns and privacy policies.
Your site needs load quickly, be easy to navigate and present your jewelry accurately. Along with the jewelry, provide articles on jewelry, gemstone or fashion-related subjects. Show the piece from various angles and tell the story of each piece - the inspiration, materials, techniques and measurements. Explain the differences between artisan made and production jewelry and how this benefits the customer. Offer a mail to so your site visitor can ask any questions. If a person sees a shoddy site, she may expect to see shoddy jewelry. Your returns, guarantee and privacy policies must be readily accessible on your site.
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