Archive for March, 2009

Inexpensive Jewelry

How to Find Inexpensive Jewelry that Looks Expensive

Executive Summary By Suneva

inexpensive costume jewelry

inexpensive costume jewelry

When it comes to style, you can use inexpensive jewelry to create hundreds of different looks. You can find lots of natural, semi-precious stones, such as agate, shell and turquoise made into wonderful inexpensive jewelry accessories. When you want to impress, choose inexpensive jewelry that has sparkle and glitter. You can use inexpensive jewelry to keep in step with the latest fashion trends. In your quest to find the best inexpensive jewelry, don’t limit yourself to retail stores in the real world. While the United States has hundreds of manufacturers, your inexpensive jewelry collection will benefit if you look to the jewelry manufacturers of Asia and Europe as well.

Should You Buy Inexpensive Jewelry

Executive Summary By Arsene Bergkamp

If you are considering buying inexpensive jewelry, understand doing so may backfire on you in certain situations. Should You Buy Inexpensive Jewelry?

Finding the most inexpensive jewelry is a popular option for many people at first glance. If you are buying for a loved one or friend, going with inexpensive jewelry can be questionable. It is far better to buy the best quality piece you can afford than to buy something that is large, but of lower quality. Purchasing low end jewelry can be a catch-22 situation. When in doubt, buy the best quality you can afford.

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Artisan Jewelry

Handmade Artisan Jewelry - An Assortment of Beautiful Gems

Executive Summary By Diane Pickette

artisan handcrafted jewelry

artisan handcrafted jewelry

Handmade artisan jewelry is crafted with the highest quality semi precious gemstones and findings. Artisan jewelry may also feature many variations of cultured freshwater pearls. Distinctive, exceptional, handmade jewelry may also highlight wire works and different styles of sterling silver or gold-filled chains.

Beautiful gemstones are come in all sizes, shapes and colors. The colors found in semi precious gemstones are endless. Cultured freshwater pearls also may be found in numerous shapes, sizes and colors. Cut glass or crystals may add more shape and color to a piece. Given the many shapes, colors and sizes of these wonderful semi precious gemstones, freshwater pearls, and findings, artists create the most beautiful jewelry.

Selling Artisan Jewelry Online

Executive Summary By Louise Coulson

Your potential online artisan jewelry customer is a savvy individual who can easily access a wide range of jewelry artisans’ work and compare them. She will understand that artisan jewelry is designed and made by an artisan and will be unique. Jewelry can be a very personal and emotional purchase.

Here are some other difficulties for those of us who sell our artisan jewelry online.

1. Of course, getting traffic to your site is the first hurdle for the online jewelry artisan.
2. The site should offer something of value to the visitor beyond just an advertisement.
3. It is difficult to present an accurate impression of color, size and detail when buying a piece of jewelry online.
4. The site visitor needs to trust your credibility to buy from you.
5. Payment security is a big issue for online buyers.
6. The buyer will want to see your guarantee, returns and privacy policies.

Your site needs load quickly, be easy to navigate and present your jewelry accurately. Along with the jewelry, provide articles on jewelry, gemstone or fashion-related subjects. Show the piece from various angles and tell the story of each piece - the inspiration, materials, techniques and measurements. Explain the differences between artisan made and production jewelry and how this benefits the customer. Offer a mail to so your site visitor can ask any questions. If a person sees a shoddy site, she may expect to see shoddy jewelry. Your returns, guarantee and privacy policies must be readily accessible on your site.

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Rose Gold Jewelry

Rose Gold Jewelry

Executive Summary By Arsene Bergkamp

Rose Gold Jewelry

antique rose gold jewelry

Pure gold is considered “yellow” colored (the color of gold as we use it in common conversation), but if you add different metals to it, you can create alternate colors of gold. White gold is the most popular variant of gold, created by adding materials such as platinum or zinc to yellow gold in order to cause a white (silver) tint. Another type of gold that is not as common today is rose gold.

Rose gold used to be even more popular than white gold. Eventually, white gold became popular enough that it had its own following, with customers choosing white gold over yellow gold on its own merits. Rose gold was especially popular in the 19th century in Russia, lending the gold its other name (not as commonly used) - Russian gold. Rose gold is also known as pink gold or red gold. The way that rose gold is created is by adding copper to yellow gold, which tints the gold to a pinkish color. Unlike other colors of gold, such as yellow gold, rose gold requires a relatively small amount of copper in order to color it - so the purity of rose gold can be higher than that of yellow gold. The highest quality of rose gold is 22 karat. Most rose gold used for jewelry is either 18k or 14k.

Rose Gold Jewelry

Executive Summary By Yaghtin Afshin

A unique twist on a timeless tradition is a wedding ring made of rose gold. The lower the karat in a gold ring, the more durable the ring will be. Different shades of rose gold are created when the amount of copper and gold in the alloy are adjusted. The lower the karat of the ring, the stronger the rose color will be. 14 karat rose gold is often made with close to 60% gold and over 30% copper. Rose gold is not only beautiful, but durable.

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